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HIGHER ED EXPERIENCE

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Oklahoma State University                       2012-2015

English Department, Stillwater, OK 

Instructor, College Composition 

  • Developed creative lesson plans to increase student involvement

    • Taught six-word memoirs to teach focus and concision

    • Taught satire using Swift's A Modest Proposal as a complex form for building an argument

    • Taught summary by examining articles of   controversial stories, identifying omitted      information at key points in the story’s evolution

Research Assistant for Creative Writing Program Director 

  • Researched and catalogued MFA creative writing programs to assess gender distribution among program directors and faculty using online resources and Excel 

  • Worked with Dr. Lewis to perform various program-related duties; create a quarterly newsletter to publicize student and alumni publications 

  • Coordinated with other groups or officials to schedule and promote readings

Writing Center, Stillwater, OK 

Writing Consultant

  • Consulted with undergraduate and graduate students on any part of the writing process, from brainstorming for a paper to proofreading a graduate thesis or dissertation

  • Consulted with clients on the cogency and quality of their thesis statement and argument, taught clients to think more critically and analytically

  • Worked with clients to improve reading comprehension skills and teach grammar, style and usage rules clients may be unfamiliar with or confused by, with both native English speakers and international students

EDUCATION

 

Oklahoma State University, Stillwater, OK                  2015

Masters in Fine Arts: Creative Writing, Poetry

  • Vice-President of Graduate Creative Writer’s Association, 2013-2014

Binghamton University, Binghamton, NY                    2010

Bachelor of Arts: History and English 3.42 GPA

  • History seminar paper on female Surrealist painters and their revolutionary influence on contemporary gender roles

  • Honors and Awards: Dean’s List, 2007-2010

Tel Aviv University, Ramat Aviv, Israel                          2009

  • For Course Credit: History of Middle East, Palestinian-Israeli Conflict, Hebrew Language

EDITORIAL & CREATIVE EXPERIENCE

 

Adlab LLC, Austin, TX                                            2018-Present

Freelance Social Media Content and Management

  • Create ongoing content tailored to individual social media pages of Adlab clients, including Ridecell, a B2B automotive technology company

  • Master and relay industry language and technical terminology in content to convey a mastery of a client's field

  • Stay ahead of the latest developments to position clients as thought leaders in their respective fields 

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Vrbo (via Swoon Group) Austin, TX      June 2019-December 2020

UX Content Strategist, Help and Education

  • Drive seamless user experiences by creating educational help content that simplifies complex products and processes

  • Partner with product managers, designers, and other content strategists to align external help content with product launches

  • Improving content on the reviews experience by condensing articles and restructuring information for clarity and simplicity

  • Apply principals of information architecture to logically structure content and improve user understanding of products 

  • Collaborate with content strategists and designers to include relevant help content in the product for complex topics like tax 

  • Collaborate to transition help content to a new CMS system that better enables content creation, maintenance, and analytics 

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GoDaddy (formerly Main Street Hub), Austin, TX  2015-2019 Copywriter

  • Create an on-brand voice for small businesses in the social media sphere through tailored, compelling copy 

  • Strengthen customer identities by creating cohesive brand colors, font choices, and branded backgrounds for ongoing content 

  • Identify process improvements across departments that lead to a more impressive and streamlined onboarding experience

  • Lead an initiative to identify standout professional photoshoots taken of our customers from our photography network which led to a project to improve future photoshoots 

Senior Social Media Community Manager

  • Created weekly content on Facebook and Twitter tailored to small business’ brands, customer bases, and business goals 

  • Crafted tailored strategies for niche businesses to ensure they're being accurately represented online

  • Lead shadow sessions for new employees across departments

  • Contributed to an increase in teamwide metrics by iterating and improving Twitter strategies on a specialized team 

  • Developed customer reputations through tailored review responses on Yelp, Google, Facebook, and TripAdvisor 

  • Led brainstorms with team members to hone content creation 

Payment Week, New York, NY                       2013-Present

Contributing Writer

  • Wrote articles relating to the payments industry, with focus on mobile payments and app development

Untapped Cities, New York, NY                          2011-2012 Writer

  • Pitched, researched and wrote on topics from urban planning to startups and tech culture

Binghamton Media Group, Binghamton, NY          

2006-2010                 

Publisher

  • Oversaw production and publication of "The Free Press," a biweekly student newspaper

  • Retained final word for content and layout design

  • Managed editorial board in a collaborative environment

Editor-In-Chief

  • Coordinate with publisher and section editors  

  • Responsible for final edit, fact checking and layout

News Editor 

  • Pursued and assigned news stories for coverage

Planned Parenthood Federation, New York, NY    

2008-2009

New Media Intern 

  • Wrote and maintained blog for PPFA Action website

  • Contributed story suggestions and progress reports at meetings 

  • Conducted research on public opinion on relevant issues

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